The word media is currently used to refer to mass media, “the main means of mass communication, such as television, radio, and newspapers” (Mass media, 2000). The term mass media came about in the 1920s and finally made a distinction between face-to-face and mass communication (Peters, 1999). Although the term mass communication and mass media are used interchangeably, they are different concepts. Mass media refers to “technological tools, or channels, used to transmit the messages of mass communication” while mass communication means “a society-wide communication process to a large, mixed audience” (Hanson, 2010, p.11). One way to define mass media is as “the intersection of mass communication, culture, and technology” (Giles, 2003, p. 7). Mass media include print media such as books, magazines, newspapers, and electronic media such as audio, television, movies, and the Internet (Hanson, 2010).

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