1924 – the initial two call letters “KZ” shared out on all radio stations in the Philippines for coordinating with the laws of the United States of America pertinent of the organizations in the nation.
1928 – KZRC, opened in Cebu & introduced radio broadcasting in the province.
1931 – the Commonwealth Act No. 3842, also known as the Radio Control Law. Later, it was renamed Radio Control Office that lasted until 1972 when former Pres. Ferdinand Marcos signed Proclamation No. 1080 and placed the entire country under martial law.
1982 – there was a greatness of radio as an instrument of change: Radio Veritas and Radyo Bandido.
1986 – Catholic-church owned radio Veritas mobilized people power to support the rebel soldiers against Marcos’ military power. Millions of Filipinos followed the historic events of the EDSA revolution from Radyo Bandido anchored by June Kiethley.
2015 – On September 21, 2015 Audiovisual Communicators,Inc. It’s a relaunch as Radyo Iskul callsign changed to DHWG frequency of 1206 kHz on test broad cast.
A Short History of Radio and Sound Recording
Henry Hermann established the 50-watt radio stations in Pasay and Manila. During that time, Filipinos readily accepted radio news & entertainment programs & local businessmen, who recognized its profitability, established their own radio stations to advertise their products & services.
In Martial Law, 6 commercial radio stations were established & these were KZEG, KZIB, KZRC, KZRF, KZRH, & KZRM.
As a colony of the US, the 1st two call letters “KZ” was used until 1947 when Francis “Koko” Trinidad, regarded by broadcasters & broadcast faculty & students as the Father of Philippine broadcasting. He also insisted the change of the 1st two call letters “KZ” to “RP” for Republic of the Philippines.
Radio and its Audience
Increase in audience reach with the fusion of FM broadcast radio with the internet and mobile phone. It allowed FM radio to fit in the mobile lifestyle of the listeners.
FM radio have been partnerships among stations, enabling the sharing of goals and resources. It also change the listening experienced of the listeners. Where in more activities can be done with listening all the same time by being simple alone.
Trends and Convergence in Radio and Sound Recording
Over the past 90 years, it saw the birth and death of different media on which Original Pilipino Music (OPM) was stored from the 43 – rpm singles and 33 rpm long playing vinyl albums of the 1930s to the 1970s to the eight-track and cassette tape of the 1980s and the compact discs of the 1990s.
Radio programs that flourish do not just flourish on their own; they make the best out of relevant platforms that are out there. Radio has the power to drive traffic to the web like no other media – radio programs often direct the listeners to their website, and the website directs the users back to the station’s different programs.
The Internet and the Future of the Recording Industry
Not long ago, the Philippines was labeled as the “Social Networking Capital of the World.” It’s not very surprising as Filipinos, recognized as one of the most active users of social networking sites, make use of popular platforms such as Facebook and Twitter for a variety of purposes beyond mere entertainment and “social networking” per second.
The following digital trends are seen to be creating more avenues and opportunities for brands and businesses to gain more reach.
- Growth of Internet Users in the Philippines
In the whole Southeast Asian region the Philippines’ Internet audience has the fastest growth, recording an increase of 22% since March of 2012.
- Young Filipinos Drive Growth of Internet Users
In the Philippines, 40% of the Internet market is comprised of 15-24 years old, 27% is made up of 25-34 years old while 35 years old and older composes the remaining 31%.
- E-commerce Patronage among Filipinos is on the Rise
With the emergence of local and national online retail shops, the Filipino audience is steadily getting hooked. At an average, the Filipino user spends 17.4 minutes in scouring online retail shops that reach 53.3% of Filipino Internet users.
The average Filipino spends 25.9 minutes surfing the web for news and information, with an average reach of 50% for news channels.
These trends continue to reinforce the importance of digital media in the Philippines as a potent and influential avenue in affecting people’s lives and businesses. More and more Filipino consumers are patronizing brands through various digital platforms.